Digital Marketing & Paid Media Solutions
Using a data-driven digital marketing approach, Taste-Bud, an Australian-owned e-commerce firm that is expanding online and developing fresh and creative gift ideas, aimed to boost its online sales and brand recognition. To carry out a focused Paid Media campaign on several platforms, such as Google Ads, Facebook, Instagram, and TikTok, they collaborated with Perfect Web Designer.
Challenges
High Ad Spend with Low ROI: Previous campaigns were generating traffic but not converting into sales.
Poor Audience Targeting: Ads were reaching the wrong audience, leading to wasted ad spend.
Low Brand Awareness: Taste-Bud E-Commerce struggled to stand out in a competitive market.
Abandoned Carts: Many users added items to their carts but left before completing the purchase.
Our Solutions
- Advanced Audience Targeting
- Conversion-Focused Google Ads
- Social Media Paid Campaigns
- Retargeting Strategy
- A/B Testing & Optimization
Results
Increased Sales by 70% – In just 3 months, online sales grew significantly through high-performing ad campaigns.
ROI Improved by 250% – Optimized ad spend led to better conversions and lower cost-per-acquisition.
Brand Awareness Boosted by 85% – Social media engagement skyrocketed with viral ad creatives and influencer collaborations.
Reduced Cart Abandonment by 40% – Retargeting strategies successfully recovered lost sales.
In summary, we revolutionized Taste-Bus E-Commerce's online presence by utilising data-driven digital marketing methods and our experience in paid advertising, enabling them to achieve unprecedented sales and brand expansion.